Walmart has launched Walmart Realm, a new virtual home for gamified, immersive shops created in partnership with influencers. Three initial virtual shops highlight products selected by popular creator partners: So Jelly, an underwater playground; Y'allternative, a gothic Western destination; and Go Chromatic, a futuristic metallic world. Walmart Realm also includes creators' social content and three mini-games inspired by the featured products. Walmart plans to expand the platform to include additional digital storefronts and partnerships with creators beginning in July.